The accompanying movie continues to push the theme that all children are one of a kind. The movie illustrates a crayon emerging from its container (the public school), and going off to be a unique individual.
The crayons were all individually rewrapped to accentuate the difference between the Propel crayons and the public school crayons.
During the process of designing this campaign, I explored several different directions.
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one of a kind

An awareness campaign for Propel, a non-profit organization that aims to bring a higher quality of education to the Pittsburgh area.

Propel realizes that every child is an individual, which is the focus of this campaign. Every child is different, and the teachers adapt their teaching styles to meet every child’s individual needs.This is how Propel gets better results out of the same students with significantly less funds.

The concept of the poster is to show Propel’s success through the combination of two culturally-charged icons.The resulting visual paradox communicates that our children are one of a kind, and one size does not fit all.

Adobe Photoshop CS4
Boinx iStopMotion
Nikon D90